Credit Suisse Privilege Limited Moves from Traditional Insurance Provider to Lifestyle Financial Planning Institution

Washington, DC July 7, 2003 – Headstrong, a global consultancy focused on helping clients achieve measurable results through their business and systems integration efforts, is supporting Credit Suisse Privilege Limited (CSPL) in repositioning itself from a traditional insurance seller to a true lifestyle financial planning institution. With Headstrong's assistance CSPL, one of the leading financial services firms in Hong Kong, has been able to increase productivity in campaign executions and decrease customer service response time. Call center capacity has improved by 66%, providing call center agents with a sense of achievement and enhancing morale. This project marks one of the first implementations of Siebel 7.0 in Asia.

"CSPL's CRM project was more than just a technology implementation, it was a business transformation," said Dallas Reid, Managing Director at CSPL. "Like any transformation, change was constant. What differentiated this project from most was that our implementation partner Headstrong understood and managed that change successfully. It was Headstrong's management, insights and assistance that proved instrumental in delivering our integrated CRM solution successfully."

In addition to validating and ensuring the alignment between the business vision and the information technology (IT) plan and managing the change within the organization, Headstrong delivered the implementation in two major releases. This approach let a small subset of end users learn the new system in smaller phases, helping them recognize productivity gains quickly. By the second phase, the Siebel system was well integrated within the organization, and the remaining users were keen to accept the solution.

Aiman Ezzat, Senior VP at Headstrong added, "Achieving substantial value in CRM continues to be a key priority at Financial Services firms today. Our success at CSPL was due to the strong focus and understanding of their business goals and a solid long-term partnership."

About Headstrong
Headstrong is a global consultancy focused on helping clients achieve measurable results with their business and systems integration efforts. We help our clients align technology initiatives with business goals while integrating their business with their customers, suppliers and employees to improve enterprise value. We offer a full range of integration services, including strategy, opportunity assessment, design and implementation, post implementation optimization and application/solution maintenance. With a 20-year track record of proven results (as Headstrong and formerly James Martin + Company), our client base includes many of the world's most respected companies. Headstrong is headquartered near Washington DC, with a global presence across North America, Europe and Asia-Pacific. For more information, visit www.headstrong.com or e-mail us at information@headstrong.com.

Contact:
Laura McNulty
Headstrong
703-272-6695
laura.mcnulty@headstrong.com



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